Saturday, 27 April 2013

The Bra Walk 3.0

Hi guys!!

On April 25th just gone, my friends in the DIT (Dublin Institute of Technology) Camping Society hosted their 3rd annual "Bra Walk" in aid of Action Breast Cancer...

The poster advertising the Bra Walk III
Back-Story: 3 years ago, the DIT Camping Soc hosted the first Bra Walk, to raise funds for the Irish Cancer Society, after Maeve Breslin (whose mum is currently battling cancer) came up with the idea of a fun, eye-catching way to raise money and call attention to the need to donate to this fantastic charity in a memorable, and tongue-in-cheek kind of way. This brilliant fundraiser was her brainchild!

The Bra Walk was a roaring success in its first year. It was fun for the walkers, and it was helping people who really need not only treatment, but also financial assistance during their time in and out of hospital. It was win-win.

Last year the walk was bigger, better and it raised yet more money than in it did in its first year to help the sufferers of breast cancer, and educate the public that breast cancer (the second most common cancer in Irish women), like the walkers clad in bras littering Dublin, can't be ignored.

So lets get onto the business at hand; This years walk.
Duck Norris (our mascot) and Nick